According to CEO Sam Altman, the AI company will equip the rights holders “with more granular control over generation of characters.” The copyright owners will be allowed to block the use of their character.
Earlier this week, OpenAI launched Sora for generating AI-based videos which can be up to 10 seconds long. Initially, the app is available in Canada and the United States.
Sora app allows users to create and share AI videos based on the copyrighted content that can be shared on its social media-like streams.
In a revenue-model, the copyright holders who sign up for their characters, allowing the Sora users to use them in videos, will be awarded a share in revenue.
According to Altman, the revenue-sharing framework “will take some trial and error to figure out, but said implementation would begin soon as OpenAI intends to test various approaches within Sora.”
ChatGPT creator OpenAI will soon introduce controls allowing the owners of content rights to dictate how their characters are used in its AI video-generating tool Sora and plans to share revenue with those who permit such use.
The artificial intelligence company will give rights holders “more granular control over generation of characters,” Chief Executive Sam Altman posted, opens new tab on his blog on Friday.
Altman said options for copyright owners, such as television and movie studios, will include being able to block the use of their characters.